Let’s get something straight right out of the gate: This isn’t about mindset work. I’m not a coach. I’m not here to hold space for your inner child. I’m here to help you get seen, get paid, and stop spinning your wheels trying to DIY your business into the ground. Tactical-Practical is where I’m at. 

And yet… We do need to talk about why your offers aren’t converting, why you’re barely visible online, why your revenue is stuck under $3K/month when your expertise could command triple that, because here’s the truth that makes most service-based women cringe:

No, you’re not being lazy, but you are playing small… and it’s costing you clients, confidence, and consistent income.

Why Smart, Talented Women Keep Shrinking Themselves

You’re not new to this. You’ve done the training, you’ve worked with clients, you’ve posted the content… You’ve probably even hired a coach or two who gave you cookie-cutter advice you couldn’t apply.

Despite all that, you’re still whispering your value instead of owning it, still tweaking that offer instead of launching it, still crossing your fingers that someone, anyone, books a call this week.

This isn’t an intelligence problem. It’s a wiring problem.

For most of us (especially women socialized to be agreeable, helpful, and self-sacrificing) visibility equals vulnerability. So instead of claiming space, we:

• Over-deliver and undercharge
• Obsess over branding but avoid talking about our actual offers
• “Perfect” our websites and bios while neglecting outreach and sales
• Tell ourselves we’re not ready when we’re already five steps ahead of most
  
  

It’s not a lack of knowledge. It’s a nervous system response that says:

“Visibility feels dangerous.”

“Selling feels selfish.”
“Scaling will cost me my sanity.”

If you’re building your brand and business inside that reality, of course, it’s exhausting.

Let’s Talk Neuroscience for a Second

I’m not just a marketer, I’m someone who understands the human side of all this.

Here’s what’s actually happening under the hood: Your amygdala (a tiny part of your brain that handles fear and safety) doesn’t care about your vision board or revenue goals. It only cares about keeping you safe.

So if putting yourself out there has ever resulted in:

• Rejection
• Crickets
• A troll comment
• Being misunderstood
• Awkward DMs
• Or a “Who does she think she is?” vibe from your network…
  
  

Then congratulations, your brain has logged that experience as a threat, and it’s now doing its job by keeping you small, silent, and stuck.

The results that you get visible... until you don't. You show up strong... until you second-guess everything. You build brilliant offers... but never actually sell them. Sound familiar?

Playing Small Isn’t Just an Emotional Issue, It’s a Marketing One

You don’t need more affirmations. You need a clear, strategic container that holds your brilliance and builds your business, and that’s what I actually do.

As a brand and marketing specialist, I don’t just help you “gain confidence.” I help you build a business that reflects your expertise, sells your services, and supports the life you want. Together, we clarify your positioning, create a compelling offer, and build a lean visibility system that feels doable, not soul-sucking.

No gaslighting.
No manipulation.
No “you just need to believe in yourself” BS.

This is about taking your ideas, experience, and voice and turning them into a business that works, without requiring you to become a dancing TikTok panda influencer or a discount coach.

You’re Not Lazy. You’re Undersupported.

Most women in business are doing everything themselves.
→ Marketing,
→ Messaging,
→ Tech,
→ Admin,
→ Delivery,
→ Client comms,
→ Content,
→ Sales…

And since we live in reality, I feel confident in declaring that, for most women, the work doesn’t end when the work day does… It’s simply too much.

If no one’s helped you build a system that actually works for your brain, your bandwidth, and your brilliance, you will always feel like you're drowning in effort and starving for results.

That’s where the 15 Weeks to 15K™ Accelerator comes in.

What Happens When You Stop Playing Small?

Here's what we actually do inside the program:

🧠 Clarify & Create

→ Define your brand so people get it in 3 seconds flat
→ Develop a high-ticket, high-impact offer that makes sense for your energy, audience, and goals

📣 Validate & Visibility

→ Test that offer with human-first DM strategies that don’t feel awkward or pushy
→ Optimize your online presence so you’re showing up like a pro (without being online 24/7)

🧲 Magnetize & Market

→ Build a sustainable content system that speaks to your people and fits your capacity
→ Leverage podcast guesting and content repurposing to expand your reach (without adding work)

💰 Convert & Close

→ Learn permission-based sales language that feels honest and effective
→ Get templates, scripts, and real-time support so you’re never left guessing

🔧 Polish & Prepare

→ Create the onboarding systems and delivery process that help you deliver a stellar client experience without burning out

This isn’t fluff; it’s foundational, and it’s designed for women who are ready to stop shrinking and finally build a brand that sells without losing themselves in the process.

2026 Doesn’t Have to Look Like 2025

If you’re tired of hiding your brilliance under the guise of “preparation,”
If you’re done feeling like your offers are invisible,
If you want your business to feel like a business—not a scattered side project...

Then let’s make sure your next move actually moves the needle.

🔥 Apply for the 15 Weeks to 15K™ Accelerator today.
Spots are limited. Friends & Family pricing ends Dec 31st.

This is your year to stop playing small and start building something that finally fits.

🔗 Book a Clarity Call

🔀 Follow Shauna Van Mourik – I’m sometimes funny, mostly endearing, and always thinking up new ways to make the world a better place.