Visibility Isn’t Just Showing Up — It’s Showing Up As You
Oct 01, 2025
Let’s cut the crap: Visibility isn’t just a matter of posting 3–5 days a week and hoping the algorithm gods smile upon you. That’s cadence. It matters, but it’s not the whole story.
Consistency — the real kind — is deeper. It’s identity-deep. Nervous system-deep. It’s how you show up, who you show up as, why you’re even doing this in the first place, and what people come to trust you for.
Honestly, that’s a hell of a lot more important than hitting arbitrary “content goals” just to feel productive.
The Trap: Consistency = Content Cadence (Ugh, No.)
Most online advice boils consistency down to frequency: "just show up every day" and you'll be golden, but that’s like saying all it takes to build a house is showing up at the lot with some nails and hoping a wall appears.
Cadence is one small piece of consistency. It’s important, but only after you’ve clarified your brand identity, aligned your offers, and figured out what kind of marketing you’ll actually follow through on.
Here’s the truth I teach every client (and use myself, thank you, ADHD): Consistency isn’t perfection. It’s the ability to return. To pick the ball back up when it drops. To know what your “minimum viable presence” looks like, and what makes you feel proud when you post it.
That’s the middle ground. And that’s where the magic happens.
Enter: Middle Ground Marketing™
This is my signature framework for creating visibility that actually works, without burning you the hell out.
It’s the beautiful overlap of:
- ✍️ Minimum Viable Authority Content → Clear, structured, aligned content that keeps your core message + CTAs visible even in hard seasons.
- 🎭 Intuitive, Inspired, Personality-Driven Content → The fun stuff. The vulnerable stories. The weird metaphors. The bold, spicy rants. The posts that make your dream clients go “holy sh*t, are you in my head?”
You don’t have to choose one or the other. The power is in combining both, so you can stay consistent even when life isn’t.
And, hey, guess what? You don’t have to build that system alone → I built the AI Clarity Kit for exactly this reason: to help entrepreneurs like you stop burning brainpower on blank pages, and start generating aligned content fast, without losing your voice.
(Spoiler alert: AI didn’t replace me, it helped me show up as my realest self, louder and prouder than ever.)
Brand Consistency: More Than Just Pretty Fonts
Let’s address another misconception while we’re here: Brand consistency isn’t just about colors and Canva templates. It’s not about slapping the same salmon-pink hex code on every post and calling it a day.
The kind of branding I help my clients with? It goes way deeper.
Brand consistency is about:
- Your mission, values, and positioning
- Your audience’s experience across your platforms
- The tone of voice in your captions, emails, videos, and DMs
- The clarity of your offers and the emotional arc of your sales journey
- The way your story evolves and stays cohesive as you grow
Visual branding is part of it, yes. And I love playing in that space with my collaborators. But strategic brand identity is what makes it stick. It’s what helps you feel safe to show up as yourself, no matter what’s going on behind the scenes, because you know what you stand for.
If that’s what you’ve been craving in your visibility journey, we should talk. You can always book a Clarity Call to get some grounded, human support on what’s keeping you stuck or invisible.
What Showing Up Really Looks Like
Showing up isn’t just about being seen; It’s about being understood, it’s about being trusted, it’s about creating a recognizable presence that doesn’t collapse when you take a week off or need to pivot.
True visibility is powered by clarity, consistency, and the courage to actually be who you are, even when you’re tired, messy, evolving, or wearing a slightly witchy hat and giving zero effs about what’s “professional.”
(Which, by the way, is exactly the vibe I’m stepping into this season, and I invite you to join me.)
Want your marketing to finally feel like an honest extension of you?
Start with the AI Clarity Kit and see where it takes you.
🔀 Follow Shauna Van Mourik – I’m sometimes funny, mostly endearing, and always thinking up new ways to make the world a better place.
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